The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…
Congratulations Tampa Bay Bucs! Embee Mobile’s panelists watched the Super Bowl and we looked minute-by-minute at how they used their phones during the game. At any given moment last night, around 20% of the panel were on their phone, with more than half in some sort of social or messaging…
Embee Mobile, the company that builds and manages unique mobile-based insight communities, and the University of California Berkeley, announced a COVID-19 research brief titled “The Changing Impacts of the COVID-19 Pandemic on Individuals and Households in the U.S.” reveals insights into two key areas – pandemic behaviors and attitudes, and…
Since Trump supporters stormed the Capitol on January 6, tech has gregariously been undermining their methods of communicating. Trump and many of his followers were unceremoniously ditched from various platforms like Twitter. Parler has recently become the most well known ‘Free Speech’ app which attracted many Trump supporters. Last week,…
American artist Andy Warhol once said, “In the future, everyone will be world-famous for 15 minutes.” Last month we issued a blog post about Parler and the massive surge – 1 million app downloads in just five days – that it experienced following the 2020 U.S. Presidential election. While the…
As announced in our previous blog and following up on the Vice Presidential debate between Harris and Pence, we want to share with you some interesting results from a survey that we launched in real time, while the debate was going on live. The poll was launched on our Embee…
Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…
Is the race for the White House closer than it appears? If you’re reading this blog post, there’s a good chance that you know a bit about Embee, so you can skip to the second paragraph. For those of you who need some background on Embee, here goes: We…
The BLM protests have taken over the media, giving some people hope, and terrifying others. Public reactions to the protests range from hope for the future to disgust at the behavior through to bewilderment of the reasons for the protests. Embee decided to see who thinks what, and why. We…
If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…
